The guys over at Sin Label, a music tech company in Chicago, hit me up to direct a commercial for their website and mobile application. I have had a lot of experience filming the EDM or Electronic Dance Music scene over the last few years and I was looking forward to doing something in the same realm since the company focuses directly on that genre of music.

I managed to lock down a white cyc. stage just outside of L.A. in Irvine, CA and we had a such a smooth shoot that we actually ended an hour ahead of schedule. Looking back on things, I can't really recall a time that's happened. Once in a while Murphy's law is on a much needed vacation.

I really dig the final product and its got me thinking about shooting some more glitzy fashion- based jobs. Hot models and peppy music on a stage sounds good to me!